Brand Profile

On August 28, 2009, the AJAZZ peripherals brand was officially established. With the mission of “Crafting Ultimate Peripherals, Enriching Lives,” and through building a “systematic corporate value chain,” AJAZZ is committed to delivering high‑performance, high‑quality gaming gear (including keyboards, mice, headsets, and other peripherals and accessories) to gamers both in China and around the world.

AJAZZ operates a complete and professional corporate value chain system that covers integrated business functions such as product R&D and design, raw material procurement, warehousing and logistics, marketing and sales, and customer service. Its sales channels include major domestic e‑commerce platforms and offline retail outlets, as well as multiple international cross‑border e‑commerce platforms.

In addition, AJAZZ peripherals, together with its investee and affiliated companies, work closely across design, marketing, operations, and services to deeply integrate and build a thriving AJAZZ business ecosystem.